The Love & Harmony advice site, blog site, and success stories were all posted on separate websites. The blog site had not been updated in a very long time and the advice site needed to be updated. I was tasked with merging all three websites’ content and improve the design.
My Role
UX designer
Tools
Pen & Paper, Sketch
Problem
eharmony’s Love & Harmony advice page, blog, and success stories were scattered on three separate web pages
Solution
Merge all pages and subpages into one advice website
Project Goals
- Merge the blog and success story pages into the Love & Harmony website
- Improve information architecture of the Love & Harmony site to optimize discoverability of content
- Increase the number of return and new readers to the advice site, bringing more potential subscribers to eharmony’s products
- Improve visual design and consistency with the marketing redesign
Process
Research
- Discussions with the content and creative director to establish requirements and needs
- Heuristic and content evaluation of existing advice site, blog, and success story web pages
- Research SEO and site traffic optimization
- Competitive analysis of information architecture and design of advice sites
- News and blog website design heuristic analysis
- Research of existing site templates for potential use in development
Design
• Information Architecture update according to competitive analysis
Love & Harmony + Success Story Main Navigation
Blog Main Navigation
- Wireframe sketches and designed in Sketch
- Created visual elements consistent with new marketing designs
- Low Fidelity Mock-ups in Sketch
Mobile Web & Desktop High-Res Wireframes
Summary
The redesign updates and suggestions were well received but put on hold as other projects were prioritized.
maile malin 
