As a graphic designer working in the apparel industry for over a decade, I designed for Juicy Couture, Bebe, Roxy, C&C, Skechers, Spyder, ALO, Everyday California, William Rast, and more. I created t-shirt prints, graphic sets, repeating prints, and managed production of hundreds of designs for women, children, and men.
Graphic designer and Production Development Manager
Adobe Illustrator, Adobe Photoshop, pencil, ink, watercolors, photography
My freelance graphic jobs typically began with a meeting with the Creative Director and design team, where I would receive the season’s design brief, inspirational trends, and mood boards. From this introductory meeting I would create many sketches inspired by the direction given. Next I would create first versions of graphics to be submitted for approval, followed by finalized vector art, often separated for the screen printers.
If the client only had a vague idea of what they wanted, the process would begin with me asking questions of the stakeholder(s) to determine the design inspiration, from which I would create my own trend boards and art direction.
My process began with an idea brainstorm, followed by thumbnail sketches. After clarifying the design direction, I then researched related inspiration from apparel, photographs, nature, and more. As part of the design process I selected fonts, created illustrations, and/or painted, assembled my photographs, inspiration, and other elements.
Additionally, I would often be asked to recommend printing techniques, create multiple color ways based on garment colors, and produce technical packages with design specifications for the printers to follow in sample production.
The following are a selection of my most recent graphics: